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Bateman Competition Participants Raise Awareness for Pediatric Cancer

March 12, 2018

As part of the 2018 Public Relations Student Society of America’s Bateman Case Study Competition, the St. John Fisher College team, comprised of five students within the Department of Media and Communication, raised awareness about the need for safe and effective treatment options for children living with cancer in America.

Fisher’s Bateman Team with Dr. Jessica Shand.

St. John Fisher College’s Bateman Team created the integrated campaign “Play With Purpose,” to promote With Purpose, a national nonprofit organization working to involve communities in the fight against pediatric cancer.

The campaign, which launched on February 15, included a campus-wide poster initiative and an engaging social media presence to educate students and encourage them to participate in the conversation surrounding problems with childhood cancer in our community and the United States.

The crowd listens to a presentation at the Play with Purpose event.

Another element of the campaign was an event at restaurant and bowling alley, Radio Social, on Thursday, March 1. More than 30 Fisher students and members of the Rochester community bowled, played games, and learned about With Purpose and childhood cancer on a national and local level. Dr. Jessica Shand M.D., M.H.S., of the pediatric oncology department at Golisano Children’s Hospital, kicked off the event by providing information about the need for increased childhood cancer research and funding.

The campaign concluded on March 15 and the Bateman Team will submit their campaign for judging against more than 75 teams from colleges around the nation.