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Learn More CTA Content in T4

The Learn More CTA (Call to Action) content type can be used to highlight or draw attention to content in a more visual way.

Learn More CTA Content Example #1

The Learn More CTA example below shows how the Heading*, Description*, Image, Call to Action Link Text, and Call to Action Internal/External Link fields display on a demonstration page.

The Learn More CTA content type uses the Heading*, Description*, Image, Call to Action Link Text, and Call to Action Internal/External Link fields to display content on a page.

The Learn More CTA content type uses the Heading*, Description*, Image, Call to Action Link Text, and Call to Action Internal/External Link fields to display content on a page.

Learn More CTA Content Example #2

Note: This example uses an alternate content type called Learn More CTA - Heading Selector. To enable this piece of content, contact the Office of Marketing and Communications.

The Learn More CTA example below shows how the Heading* (with Heading Selector* set to H2), Description*, Image, Call to Action Link Text, and Call to Action Internal/External Link fields display on a demonstration page.

The Learn More CTA - Heading Selector content type uses the Heading* (with Heading Selector*), Description*, Image, Call to Action Link Text, and Call to Action Internal/External Link fields to display content on a page.

The Learn More CTA - Heading Selector content type uses the Heading* (with Heading Selector*), Description*, Image, Call to Action Link Text, and Call to Action Internal/External Link fields to display content on a page.

Learn More CTA Content Basics

Explanation of Fields

Name*

  • Required field
  • Used in the backend to distinguish each piece of content
  • Make it descriptive so you can identify your content easily

Heading*

  • Required field
  • Text to display at the top of the content

Note: With the basic Learn More CTA content type, the Heading* field is not a structural HTML heading tag (H1-H6). Keep this in mind as you build the rest of the content on your page.

Heading Selector*

  • Required field (when using the Learn More CTA - Heading Selector content type)
  • Used to change the structural HTML heading tag (H1-H6)

Note: Make sure that the heading you choose is appropriate for the other content on the page. Review the web accessibility topic on headings for more information.

Description*

  • Required field
  • Body text of the content (flexible WYSIWYG field)

Image

  • Optional image (always floated to the right of content)
  • Recommended size: 480 x 320 px
  • Target file size: <100 KB

Call to Action Text

  • Text for an optional CTA button at the bottom of the content
  • Make sure the text is short but descriptive (avoid "Learn More")

Note: When adding text to this field, make sure you also fill out EITHER the Call to Action Internal Link or Call to Action External Link fields described below.

Call to Action Internal Link

  • Use "+ Add section link" to link the CTA to a page on our site
  • Use "+ Add content link" to link the CTA to a specific piece of content on a page on our site

Call to Action External Link

  • Add a URL to link the CTA to an external page (not on Fisher's website)
  • Start the URL with https:// or http://, as appropriate

Additional Fields

  • Keep the "Use default link text" checkbox checked