Writing for the Web
For most people, reading on the web is harder on the eyes than reading from a piece of paper.
By some estimates, readers actually read only 20% of the words on a page. Therefore, it is important to make content as easy to read as possible.
Write for Humans
- Avoid complex words (jargon) wherever possible.
- Lead with the most important information.
- Use an active voice.
- Aim for a 6th - 8th grade reading level (not because our audience is that young or unintelligent, but because people are skimming fast and we want our message to be understood).
- Spell out acronyms on first use.
Keep it Short
- Cut your content in half. Then cut it in half again.
- Remember: short words, short sentences, short paragraphs.