Ed.D., St. John Fisher University
M.S., Rochester Institute of Technology
B.S., University of Miami
Melissa Greco Lopes is a Rochester-based public relations professional with a demonstrated history of working in the higher education industry. A skilled writer with a track record for producing effective newsletters, periodicals, and social media content, she consistently crafts press releases and pitches that result in steady media coverage. She is also experienced in crisis communication, brand strategy, and integrated marketing. Today, she serves as the director of communications for Penfield Central School District.
Prior to her role at Penfield, Greco Lopes spent a decade as the assistant director for the Office of Marketing and Communications at Fisher. At the University, she developed and executed media relations efforts, promoted faculty as subject matter experts and generated news coverage of events, activities, and initiatives on campus. She also produced a host of campus-wide and school-specific newsletters. Before joining Fisher, she gained public relations experience working for Dixon Schwabl, the University of Rochester, and the University of Miami.
Over the course of her career, she has earned several awards for her work, including five PRism Awards and three Awards of Excellence from the Rochester Chapter of the Public Relations Society of America (PRSA). A longtime advocate for the public relations profession, Greco Lopes is a 15-year member of the PRSA, serving as president in 2021, and tri-chair of the Northeast District Conference in 2023.
Greco Lopes sits on the board of Sing-Out Company, Inc. and volunteers with AMA | Rochester. In 2025, she was elected to serve a four-year term as trustee for the East Rochester Village Board.
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