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Assistant Professor
Areas of Interest: Marketing, Consumer Behavior, Entrepreneurship
Isar Kiani

Apple Teacher


Ph.D., John Molson School of Business, Concordia University, Montreal, Canada
MBA, Sharif University of Technology
B.Sc., University of Tehran

Isar Kiani is an assistant professor of marketing at St. John Fisher College's School of Business. She holds in a Ph.D. in marketing from Concordia University in Montreal where she was honored as the school's valedictorian. Her prior education includes an MBA from Sharif University of Technology, and an undergraduate degree in industrial management from the University of Tehran.

Before joining St. John Fisher College, Isar was an assistant professor of marketing for two years at Lawrence Technological University in Michigan. Her past work experience includes working in marketing in various capacities including graphic design for advertising, data collection and data analysis for marketing research, and management of marketing divisions at several companies. She has also owned and operated a small business focusing on the design of business websites.

Isar's research interests cover areas including the diffusion of marketing information, consumer decision making, and digital marketing. Her research has been published in academic outlets such as Psychology & Marketing, the Journal of Advertising Research, Journal of Business Research, International Journal of Business and Economy, and the Academy of Marketing Studies Journal. She has also presented her research at conferences such as the American Marketing Association's Summer Conference (AMA), Academy of Management (AOM), Annual Meeting Academy of Business Research (ABR), Administration Science Association of Canada Conference (ASAC), and the European Group of Organizational Studies (EGOS). Isar's research was awarded the best paper award at the 2014 ABR Conference in New Orleans. She is also a member of the Beta Gamma Sigma honor society.


  • Kiani, I., Latifi, F., & Aliakbari, F. (2020). E-service factors affecting e-customer satisfaction and the intention of eshopping: evidence from Iranian electronic businesses. Academy of Marketing Studies Journal, 24(1).
  • Kiani, I., & Laroche, M. (2019). From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information. Psychology & Marketing, 36(12): 1147-1161.
  • Kiani, I., Seifzadeh, P. & Alam, I. (2019). Learning from semantic inconsistencies as the origin of dynamic capabilities in MNCs: Evidence from pharmaceutical MNCs. Academy of Marketing Studies Journal, 23(4): 1-20.
  • Amirkhany, A., Seifzadeh, P. & Kiani, I. (2019). The impact of corruption and institutional restrictiveness on entry strategy: evidence from telecommunication projects in developing countries. Journal of International Business and Economy, 20(2): 1-20.
  • Kiani, I., Laroche, M., & Paulin, M. (2016). Development of market mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs. Journal of Business Research, 69(3), 1120-1129.
  • Laroche, M., Kiani, I., Economakis, N., & Richard, M. O. (2013). Effects of multi-channel marketing on consumers' online search behavior: The power of multiple points of connection. Journal of Advertising Research, 53(4), 431-443.