Events Encourage Future Marketers

From October 7-11, St. John Fisher College’s chapter of the American Marketing Association hosted their annual Marketing Week. With the theme, “Be The Change,” the focus revolved around how students will engage in and positively impact the modern marketing industry.

The week’s calendar was filled with a variety of informative workshops, guest speakers, fun social events, and community service opportunities.

Speakers included John Miller, marketing manager at O’Connell Electric; Matthew Fox, recruiting specialist at Terakeet Marketing; Jim Laury, leadership development consultant at The Hartford; and Kylie Long, digital outreach specialist at Terakeet Marketing. The chapter also brought in several alumni for a career and networking panel, including Nicole Coffey, digital marketing coordinator at Eagle Dream Technologies; Rob Meacham, senior account executive at Dixon Schwabl; Nick Pino, account manager at Aerotek; and Sandy Brannigan, accounts payable manager at Gatehouse Media.

Events also included a Canva workshop taught by two members of the chapter’s Executive Board. Canva is a digital design website used to make various creative material in marketing campaigns, such as social media posts, flyers, and event invitations. Students in the School of Business often use the website in various courses that require examples of what different creative material used in campaigns will look like. Guest speakers from Terakeet Marketing also conducted a résumé and interview workshop to add to the educational value of the week.

Toward the end of the week, events focused on the social connection among members of the club, complete with a movie night and a headshot session for any student who needed a professional photo for their LinkedIn profile.

The week wrapped up on the College’s recess day, so six members spent the day in downtown Rochester volunteering with Habitat for Humanity. Staying true to “Be The Change,” members were able to make an impact on their community while building professional skills that will help them be groundbreakers in their future careers.

Interested in learning more about AMA? The club meets every Tuesday during free period in Salerno 203 and will host its second annual regional conference on Saturday, Nov. 23.