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Workshop to Help Family Business Harness Power of Storytelling

May 11, 2021

**This Program is Postponed Until Fall 2021.**

A series of three workshops in May and June aim to help family businesses harness the power of storytelling to market their unique histories and distinctive business successes.

Hosted by the St. John Fisher College Family Business Initiative, “Storytelling Workshop for Enterprising Businesses: Celebrating the Milestones that Define Us,” will run from 8:30 a.m. to noon on Wednesday, May 26, Wednesday, June 9, and Wednesday, June 23, at the Country Club of Rochester. The workshop series is ideal for multigenerational families.

Facilitated by three members of the School of Business faculty, these hands-on workshops will help families to identify the stories and moments that will foster customer, vendor, and the community appreciation for the business and family journey.

During the three interactive sessions, family members will learn about the power of storytelling, what makes a compelling story, and different types of stories. They will craft at least two story types with the assistance of Fisher faculty and learn how to use them. They will present and share their stories. At the final session, attendees will learn how storytelling connects to developing family governance.

Housed in Fisher’s School of Business, the Family Business Initiative supports the unique needs of family businesses in the region by offering innovative, engaging programs related to leadership transitions, succession planning, family governance, and next generation training, among other topics.

The cost of this three-session program is $500 per family. To register for the workshops, please call Dr. Carol Wittmeyer, interim dean of the School of Business, at (585) 385-8238 or email