“I See Myself” Campaign Wins Five Telly Awards

“I See Myself,” St. John Fisher College’s new advertising campaign, earned five honors during the 41st Annual Telly Awards.

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies, and more. Established in 1979, the awards receive over 12,000 entries from all 50 states and five continents each year.

Fisher’s campaign, developed in collaboration with Jay Advertising and Optic Sky Productions, displays the College’s welcoming campus and highlights the genuine connections students enjoy with professors and classmates.

“We are so proud of this campaign, the students involved, and the collaborative approach and work that it took to get it done,” said Kate Torok, director of marketing and communications at Fisher. “It truly captures Fisher in a new way, and authentically portrays what students experience here. We are honored that others saw the value and creativity of this work.”

More than 85 members of the Fisher family are featured in the campaign, highlighting everything from students and professors in the classroom and daily activities on campus to the life of a nationally ranked Fisher athlete. The videos and photography can be seen across the state on broadcast television, streaming platforms, social media, and print publications, and on billboards in Rochester, Buffalo, and Syracuse. 

The following five spots won recognition from the Telly Awards:

• Silver Winner: “I See Myself at Fisher” Vertical Stories – Social Video Series-Education and Discovery category
• Bronze Winner: “I See Limits Pushed” Social Video – Social Video Craft-Use of Square Format category
• Bronze Winner: “I See the Possibilities” Social Video – Social Video Craft-Use of Square Format category
• Bronze Winner: “I See Myself at Fisher” Athlete :15 Video – Regional TV General-Schools/Colleges/Universities category
• Bronze Winner: “I See Myself at Fisher” Anthem Video – Television General-Educational Institution category

“Our theme for this season, Telly Award Winners Tell Great Stories, ​is a true reflection of the diversity of stories the community is skillfully able to tell,” said Sabrina Dridje, managing director of the Telly Awards. “Now, more than ever, we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”