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Assistant Professor
Areas of Interest: Financial behavior; psychosocial attributes (Big Five personality, financial well-being/positive psychology); stock investment decisions; household bargaining power; asset decumulation; financial risk tolerance
  • Office:Salerno 236
  • Phone:(585) 385-8154
Yi Liu

Ph.D., M.S., Texas Tech University
M.S., University of Nebraska-Lincoln

Dr. Yi Liu, CFP® serves as Assistant Professor of Finance at St. John Fisher College. Her degrees include an MS and Ph.D. in Personal Financial Planning from Texas Tech University, an MS in Agricultural Economics from the University of Nebraska-Lincoln, and a BA in Marketing from China. Prior to her time at Fisher, she worked as an assistant professor in the Finance and Economics Department at College for Financial Planning.

Dr. Liu has actively presented her research at national conferences, including the CFP Board Academic Research Colloquium, Academy Financial Service and the AFCPE Symposium. Her goal is to connect research and practice through evidence-based models that shape professional financial planning practice. Her research interests are focused on financial planning, investment decision making, psychosocial attributes and household finances, specifically stock ownership, asset decumulation, personality traits, financial well-being, and the application of positive psychology to financial planning. Her work has been published in the Journal of Personal Finance, Financial Planning Review, and Applied Economics Letters, Lubbock Avalanche-Journal, and Cornhusker Economics. She is a current member of the Financial Planning Association, Academy of Financial Services, the American Council on Consumer Interests, Association for Financial Counseling & Planning Education, American Finance Association, and Financial Management Association. She serves as a reviewer for the Journal of Financial Counseling and Planning.