Logos and Presidential Seal
Requesting Use of Logos
To request use of the St. John Fisher University logo, athletics logo, or Cardinal head logo, submit a Logo Request form. We will review all requests and send you the appropriate file, if approved.
Official University Logo
The official St. John Fisher University logo suite is the primary visual representation of the institution. The logos can be displayed in cardinal red, black, or white. The logo should never be recreated or typeset, and should not be produced in any other colors or tints of the approved colors. Only official logo files should be used in all marketing and communications materials.
The primary logo is the preferred graphic to use in most applications. The secondary logos may be used in some cases when a horizontal or vertical application is preferred. The official logomark (the steeple) may be used as a stand alone graphic, but only when accompanied by the full logo lockup within branding materials. However, the St. John Fisher University wordmark is not to be used separately from the steeple graphic.
Always present the logo in its entirety unless using the steeple icon. In addition, never outline or add a drop shadow to the logo. Do not stretch or distort the logo in any way.
Need a logo? Submit the Logo Request form.
University Logo Suite
There are three different color versions of both the official logo, logomark, and School-specific logos: color, black, and white. Use the color and black versions of the logo on white or light-colored backgrounds only. Use the white versions of the logo on dark, simple backgrounds only.
The full-color CMYK logo is the preferred graphic to use in most applications. The established brand colors must be followed in all print and web treatments. All other uses are dependent upon print and web limitations.
Logo Clear Space and Sizing
To maintain proper and maximum visibility, logos require ample space surrounding them, known as clear space.
The height of the clear space for the logos and logomark correlates with the height of the “Fisher” letters. Keep this space open and clear as shown below to maintain the integrity of the logo and brand.
Minimum Sizing for Print
Logos require a minimum size to ensure maximum legibility and to keep the integrity of the University’s mark intact. The primary logo may be reduced only to a minimum of 0.75”.
Logo Use and Treatment
In order to maintain the integrity of the St. John Fisher University brand, we ask that you follow the design guidelines below.
- Do not configure the elements into a different logo.
- Do not crop or remove any part of the logo.
- Do not distort the logo.
- Do not tilt the logo in any direction.
- Do not add any shadows, effects, or other elements to the logo.
- Do not alter the proportions of the logo.
- Do not duplicate any part of the logo to create a pattern.
- Do not recreate the type or substitute another typeface.
- Do not surround the logo with other competing shapes.
The official School-specific logos consist of a stacked version including the steeple, wordmark, and School name. All of the School logos are provided in the horizontal format below and in red, black, or white. Do not attach a program-level identification to the logo or attempt to create your own unit or department logo.
Minimum Sizing for Print
The School logos may be reduced only to a minimum of 1.5”
There are now two official versions of the St. John Fisher University seal.
The Latin seal is reserved for formal uses only—on diplomas, transcripts, commencement materials, podiums, and other official institutional materials.
The English seal may be used—with authorization—as a design element on certain ceremonial communications, such as invitations as well as merchandise items.
Other than the above-mentioned applications, the University seal may not be used without the express permission of the director of marketing and communications.
The Cardinal head alone is used to represent athletics, the University, and/or the students of the University.
The Cardinal head faces right and is available in color, black and white, cardinal red, white, and gray scale. Do not flip the head of the Cardinal to face left. Do not stretch, distort, or embellish the Cardinal head in any way.
CORRECT Use of Cardinal Head
INCORRECT Use of Cardinal Head