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Fisher Style Guide and Graphic Identity Guidelines

The St. John Fisher University brand is a valuable asset. It stands for academic excellence, community, service, character, and value. As members of the campus community, we have a responsibility to represent the Fisher brand proudly both to the public and internally.

One of the ways we can do this is to ensure that all communications produced by Fisher—publications, advertisements, the website, internal and external letters and memos, among others—follow the guidelines contained in this official guide. 

We hope this guide will help you create materials that contribute positively to the reputation and image of the University.

Note on Style:

St. John Fisher University uses the AP Stylebook. If not expressly indicated in our guide, please consult the latest version of the AP Stylebook.