St. John Fisher University Names Dixon Schwabl + Company Agency of Record

January 18, 2023

St. John Fisher University has named Dixon Schwabl + Company its agency-of-record.

This agency-of-record announcement comes after the institution’s official transition from St. John Fisher College to St. John Fisher University in July 2022. The partnership officially kicked off in August 2022, beginning with brand strategy to lay the foundation for media planning and buying, creative development and public relations. The branding support included messaging development and a multi-day photo and video shoot to capture new content to market the University for the coming years.

“We are in an important moment in Fisher’s history as we celebrate our 75th anniversary and our new university status and we are proud to partner with Dixon Schwabl + Company,” said Fisher President, Dr. Gerard J. Rooney. “The agency’s values align with those of the university, and we look forward to seeing what we can accomplish in our work together.”

The relationship between DS+CO and Fisher dates to 2020, when DS+CO was contracted to assist the University with its communications efforts during the pandemic.

“We’re honored to have the privilege of expanding our partnership with St. John Fisher University as its agency of record,” Dixon Schwabl + Company CEO Kim Allen said. “The institution is a beacon in our community that produces top-notch talent and graduates skilled leaders. We’re proud to have seven Fisher alumni on our team and we have supported dozens of interns over the years. We’re grateful to apply our higher education expertise to the university’s marketing efforts and to contribute to its continued growth and success.”