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AMA-zing Schedule of Events Planned for October

October 6, 2022

The American Marketing Association (AMA) at St. John Fisher is comprised of students from a range of majors across the University. During the chapter’s Marketing Week events in October, the organization has a goal of providing students with unique opportunities to grow as professionals through networking and tangible marketing experiences.

Members of SJF AMA at the 2021 conference.

Headquartered in Chicago, Illinois, AMA is a professional organization for individuals interested in the marketing industry. Fisher’s chapter (SJF AMA) provides a focused approach to guiding the next generation of student leaders in marketing via their focus on meaningful experiences, marketing insight, and opportunities for growth.

Through the Marketing Week events, SJF AMA hopes to lead students on a path of success. Although longer than a traditional week, Marketing Week was planned to provide students from a variety of majors with an opportunity to engage and connect with the on-campus organization. Events range from personal branding and entrepreneurship workshops to efforts that support diversity, equity, and inclusion in business.

Marketing Week will begin with the Perfect Pitch Competition in Dr. Monica Hodis’ Personal Selling courses. This is a 90-second interview where students will sell themselves as the right candidate to potential employers. Round one begins on Tuesday, Oct. 11 and the final round takes place on Thursday, Oct. 13.

AMA will also be hosting a Personal Branding Workshop during its general meeting time in Salerno 203 from 12:30 to 1 p.m. on Tuesday, Oct. 11. The workshop will primarily focus on using LinkedIn to advance your brand.

The official Marketing Week begins on Monday, Oct. 17 with a kickoff breakfast from 8:30 to 9:30 a.m. in the School of Business lobby. Later that day, from 11:15 a.m. to 12:10 p.m., SJF AMA will host Celebrating Women in Entrepreneurship in the Golisano Gateway Midlevel. The event features keynote speakers Angelea Collins ’24, Hanife Gundogdu ’26, and Taylor Thomas ’22.

On Tuesday, Oct. 18, AMA will host a second entrepreneurship event, Ideas Come to Life, featuring alumni Ray Isaac ’88, Jill Knittel ’94, ’03 (MBA), and Mike Thomas ’11. The panel will be held from 6:30 to 8 p.m. the James ’71 and Kathleen Leo Community Room in the Joseph S. Skalny Welcome Center.

Public relations practitioner Jessica Lewis will come to campus for the program, Changing the Landscape: Diversity, Equity, and Inclusion in Business, from 6:30 to 7:30 p.m. on Wednesday, Oct. 19, in the James ’71 and Kathleen Leo Community Room in the Joseph S. Skalny Welcome Center.

Swing by the Donald E. Bain Campus Center atrium from 12:30 to 1 p.m. on Thursday, Oct. 20, to visit SJF AMA’s table and play a round of “What’s in a Name?,” an event that has students try to guess the name brand versus the store brand.

The week rounds out with the inaugural DSP x AMA Cornhole Tournament from 3 to 5:30 p.m. in the backyard of the School of Business, followed by the Shark Tank Competition from 6 to 10 p.m., which will be hosted by Adam Crandall ’09, ’12 (MBA).

Saturday is the big day with the 5th AMA Regional Conference from 8 a.m. to 2 p.m. in Cleary Family Auditorium. The conference is sponsored by Crandall, Fisher’s School of Business, First American Equipment Finance, and Dick’s House of Sport.

Marketing Week will close with a Sales Role Play Challenge in Professor Ronald Sicker’s Advanced Selling course.

A schedule of events can be found on the SJF AMA Instagram and registration for the Regional Conference is open now until October 21!