AMA Attends International Collegiate Conference, Returns as Winners in Four Categories
The St. John Fisher College Chapter of the American Marketing Association (AMA) traveled to Chicago, Illinois, the week of March 14 for the annual international conference. While there, they participated in competitions, networked, and received recognition in four areas for their work throughout the last year. Fisher AMA is led by Dr. Monica Hodis and co-presidents Sal Saunders and Sarah Storsberg.
First-year student Johnny Aiello ’25 had an impressive run in the Perfect Pitch Competition, where he placed as a finalist. Fisher students also participated in a business challenge competition at the conference. Under the guidance of Ron Sicker, visiting assistant professor of practice at the School of Business, six of the top marketing students worked on a submission for the national competition. Fisher's chapter earned an honorable mention alongside the University of Florida, Indiana University, Temple University, among others.
The chapter received recognition for their annual Marketing Week, which took place in October 2021 and included marketing and professional development events throughout the week. In addition, that week included the chapter’s successful execution of its regional conference, which welcomes students, alumni, and representatives from Rochester-based companies.
The chapter was also recognized for its efforts in chapter planning. This award is based on the chapter’s development and execution of its year-long plan. Finally, the group placed first for best educational value for their chapter exhibit, a competition that was ongoing for over a month. Led by Storsberg and Vice President Nicole Smith, Fisher AMA’s exhibit featured a 10’ x 10’ tent that showcased the chapter’s accomplishments throughout the year and included games and a photo booth.
Additionally, the conference offered students the chance to network with industry professionals from across the nation including professionals from TikTok, Amazon, and many more.
“I am very proud of how far this chapter has come since the beginning of the year. To think that at the beginning of the year we had just two e-board members to now having over 10 is amazing. We have such a supportive team as well in the School of Business and that keeps us motivated,” said Sal Saunders, co-president of Fisher’s AMA. “I am proud of what this chapter has accomplished throughout the year and for what they did in Chicago. I am looking forward to what the next academic year will bring with an amazing group of students!”