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SJF AMA Receives Commendable Recognition

February 2, 2023

St. John Fisher University’s chapter of the American Marketing Association (SJF AMA) received a Commendable Recognition for its submission to the 2023 AMA Case Competition.

Led by the chapter co-advisor, Ronald Sicker, visiting assistant professor of practice at the School of Business, 12 of the top marketing students on campus came together to develop a marketing strategy plan for The Wall Street Journal, this year’s AMA Case Competition sponsor. Fisher’s chapter placed among Temple University, Carnegie Melon University, Boston College, and others.

“I am very proud of the leadership and also all of the work that was put forth. The results are fantastic as our students continue to amaze me with their efforts. I want to congratulate each and every one of them,” said Sicker. 

Co-leads on the case were Helen Rose Shine ’23 and Nicole Smith ’23, senior marketing majors who competed in the case competition last year. Shine and Smith received an honorable mention for their plan for Amazon Prime Student. This year, Shine and Smith were joined by Matthew Adams ’23, Angelea Collins ’24, Connor Hamilton ’22, Henry (Hoa) Huynh ’23, Bikash (Lok) Koirala ’23, Khalid Lockhart ’24, Kirstin Meyers ’23, Salvatore Saunders ’23, Lillian Uy ’22, and Mackenzie Willman ’24.

“Being a co-lead was such a great experience. I learned so much about project management and could not have asked for a better group of students to work with; everyone brought their unique skills to the competition and it was refreshing to have the opportunity to collaborate,” said Shine. 

Students participating in the case competition developed a 20-page report including a company environmental analysis, extensive primary and secondary target audience research, and marketing objectives, strategies, tactics, and implementation strategies. The submitted report included an additional 20 pages of appendices including spreadsheets, creatives, and more.

“Coming back as a co-lead for the competition was a great opportunity to not only explore topics in marketing outside of the classroom but to simulate what it means to work in and run a team. I could not have asked for a better partner (Helen Rose Shine) to lead this case under the advising of Professor Sicker and am very happy with the work of our dedicated team of 12 students,” said Smith.

Fisher’s chapter of AMA will be attending the International Collegiate Conference this March in New Orleans to participate in more marketing competitions and simulations. The group of 20 will be accompanied by their co-advisors, Professor Sicker and Dr. Monica Hodis.