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Public Relations Program Requirements for 2022-2023

Program requirements include a departmental core and a one-credit career exploration seminar, along with options for electives.

B.S. in Public Relations

All courses that apply to the major are included in the determination of the grade point average in the major. At least one half of the courses applied to the major—a minimum of 20.5 credits—must be taken in residence at St. John Fisher University.

Requirements

Media and Communication Core – 43 credits

  • COMM 100 – Introduction to Media (3)
  • COMM 195 – Journalism (3)
  • COMM 231 – Video Storytelling (3)
  • COMM 253 – Business Communication (3)
  • COMM 267 – Social Media Management (3)
  • COMM 270 – Introduction to Public Relations (3)
  • COMM 322 – COMM Career Seminar (1)
  • COMM 346 – Media Law and Ethics (3)
  • COMM 349 – Media Economics and Management
  • COMM 363 – Media Research and Analytics
  • COMM 376 – PR Writing
  • COMM 377 – Media Relations
  • COMM 418 – Media and Diversity (3)
  • COMM 472 – Public Relations Research & Planning (3)
  • MKTG 221 – Principles of Marketing (3)

Electives - 6 credits from the following list:

  • COMM 103 – Cardinal Courier Practicum (1)
  • COMM 106 – PRIMA Practicum (1)
  • COMM 201 – Communication Theory and Research (3)
  • COMM 219 – Design (3)
  • COMM 251 – Public Speaking and Performance (3)
  • COMM 281 – Advertising and Consumer Culture (3)
  • COMM 315 – Reporting in Rochester (3)
  • COMM 318 – Visual Journalism (3)
  • COMM 328 – Cinematography and Editing (3)
  • COMM/POSC 345 – Politics and the Media (3)
  • COMM 361 – Documentary Production (3)
  • COMM 381 – Ad Writing and Design (3)
  • COMM 388 – Media Planning and Buying (3)
  • COMM 448 – Bateman Practicum (1)
  • COMM 490 – Internship (3)
  • MKTG 324 – Marketing Research (3)
  • MKTG 426 – Marketing Strategy (3)
  • PUBH 311 – Health Literacy, Education, and Communication (3)
  • SPST 320 – Sport Marketing and Promotion (3)

Students are strongly encouraged to complete at least one internship (COMM 490) for elective credit. While up to four internships may be completed, no more than three credits of Internship coursework may be applied to the major.

Students majoring in Public Relations may not major or minor in Media and Communication.

Students are strongly encouraged to complete at least one internship (COMM 490) for elective credit. No more than three credits of Internship coursework may be applied to the major.

Total: 49 credits


Note: The program requirements listed are for the current academic year. Past and future program requirements may differ. Visit the catalog website to access current and past catalogs.