Marketing Program Requirements for 2023-2024

B.S. in Marketing

For students majoring in marketing, all business core, globalization, and marketing courses are included in the determination of the grade point average in the major. Although majors need to achieve a 2.00 grade point average in these courses, it is not necessary to earn a grade of “C” or above in every course.

Requirements

Business School Core – 27 credits

  • ACCT 101 – Principles of Accounting I (3)
  • ACCT 102 – Principles of Accounting II (3)
  • FINA 315 – Introduction to Corporate Finance (3)
  • MGMT 203 – The Legal Environment of Business (3)
  • MGMT 211 – Managing Team and Organizational Behavior (3)
  • MGMT 357 – Information Technology Management (3)
  • MGMT 409 – Operations Management (3)*
  • MGMT 432 – Strategic Management (3)*
  • MKTG 221 – Marketing Principles (3)

Human Resources Management Requirement – 3 credits

  • HRMG 275 – Human Resource Management (3)

Globalization Course – 3 credits

Choose ONE course from the following group.

  • ECON 340C – International Economic Policy (3)
  • FINA 413 – International Banking and Finance (3)
  • MGMT 312 – International Business Management (3)

Career Seminar – 1 credit

  • MGMT 310 – Career Seminar (1)

Electives – 18 credits

Choose SIX courses from the following group.

  • MKTG 324 – Marketing Research (3)
  • MKTG 325 – Promotion Management (3)
  • MKTG 327– Buyer Behavior (3)
  • MKTG 344 – Personal Selling (3)
  • MKTG 403 – Social Media Marketing (3)
  • MKTG 410 – Supply Chain Systems (3)
  • MKTG 414 – International Marketing (3)
  • MKTG 415 – Internet Marketing (3)
  • MKTG 418 – Marketing Channels and Strategic Partnerships (3)
  • MKTG 422 – International Sales (3)
  • MKTG 426 – Marketing Strategy (3)
  • MKTG 444 – Advanced Selling (3)
  • MKTG 486 – Special Topics in Marketing (3)
  • MKTG 491 – Internship in Marketing (3)
  • OPTION: In up to two cases, you may include any of the following in place of a marketing elective: COMM 267, COMM 270, COMM 281, COMM 346, COMM 349, COMM 363

Liberal Arts and Sciences Courses – 60 credits

Some of the following courses may be used to fulfill Fisher Core requirements.

  • ECON 105C – P3 Principles of Microeconomics (3)
  • ECON 106C – P3 Principles of Macroeconomics (3)
  • ECON 221 – SQ Statistics I (3)
  • MATH 112C – P4 Calculus for Social Science (3) OR MATH 120C - Calculus I
  • Additional liberal arts and sciences courses to total 60 credits

Total: 112 credits

*These courses must be taken at St. John Fisher University.

Notes on Marketing Requirements

  • At least half the courses for the marketing major—including the business school core, the globalization course, and the specific marketing courses—must be taken at St. John Fisher University.
  • Students should pay careful attention to course prerequisites.
  • Marketing majors may not declare a minor in either management or human resources management.

Minor in Marketing

A grade point average of 2.00 is required for all courses taken in residence that may be applied to the minor.

Requirements

  • MKTG 221 – Marketing Principles (3)
  • Choose FIVE from the following:
    • MKTG 324 – Marketing Research (3)
    • MKTG 325 – Promotion Management (3)
    • MKTG 327 – Buyer Behavior (3)
    • MKTG 344 – Personal Selling (3)
    • MKTG 403 – Social Media Marketing (3)
    • MKTG 410 – Supply Chain Systems (3)
    • MKTG 414 – International Marketing (3)
    • MKTG 415 – Internet Marketing (3)
    • MKTG 418 – Marketing Channels and Strategic Partnerships (3)
    • MKTG 422 – International Sales (3)
    • MKTG 426 – Marketing Strategy (3)
    • MKTG 444 – Advanced Selling (3)
    • MKTG 486 – Special Topics in Marketing (3)
    • MKTG 491 – Internship in Marketing (3)
    • OPTION: In up to two cases, you may include any of the following in place of a marketing elective: COMM 267, COMM 270, COMM 281, COMM 346, COMM 349, COMM 363

Total: 18 credits

Note: Management and human resources management majors may not declare a minor in marketing.

Note: The program requirements listed are for the current academic year. Past and future program requirements may differ.